According to Smith Travel Research, a significant rate uptick has occurred. See chart below:
Rate Increase Chart
Thursday, March 25, 2010
Monday, March 15, 2010
Video Post on Hotel Brokerage in N. CA by Mark Woodworth
Please click on the Video post by Mark Woodworth....http://www.pkfc.com/en/videos/HorizonsUpdate/default.aspx .
Please leave your comments.
Please leave your comments.
Saturday, March 6, 2010
Monday, March 1, 2010
LODI INN....Closes! Second PKF Capital transaction in 60 days!
PKF Capital Sacramento assisted the seller in closing escrow on the The Lodi Inn on March 1, 2010. The former Holiday Inn Express, closed for $3,100,000.
The buyer will be converting the property to a Motel 6. It will feature the new Phoenix Design.
To learn more details about the transaction, please call Dan Hayward at 916-830-2622.
The buyer will be converting the property to a Motel 6. It will feature the new Phoenix Design.
To learn more details about the transaction, please call Dan Hayward at 916-830-2622.
Saturday, February 27, 2010
TripAdvisor...Live by the Sword...Die by the Sword
Seemingly, hotel properties are at the mercy of the traveling public. What do you as an owner do to combat bad reviews on www.tripadvisor.com?
First off, put yourself in the customers shoes. Try looking at the situation (as they describe it)and figure out how you would react.
Secondly, respond. You have got to engage the customer on email or phone to see if there is anyway to resolve the situation.
Thirdly, ask the customer to re-post on the web site so the traveling public can see that you take these situations to heart.
Fourthly, you need to design a plan of action against that type of review happening again. This plan needs to be put in motion 24/7/52 not just that next week.
Fifthly, ask customers to post their thoughts on TripAdvisor and be prepared for what you are getting into.
Finally, follow your property on TripAdvisor. Take full advantage of the site.
First off, put yourself in the customers shoes. Try looking at the situation (as they describe it)and figure out how you would react.
Secondly, respond. You have got to engage the customer on email or phone to see if there is anyway to resolve the situation.
Thirdly, ask the customer to re-post on the web site so the traveling public can see that you take these situations to heart.
Fourthly, you need to design a plan of action against that type of review happening again. This plan needs to be put in motion 24/7/52 not just that next week.
Fifthly, ask customers to post their thoughts on TripAdvisor and be prepared for what you are getting into.
Finally, follow your property on TripAdvisor. Take full advantage of the site.
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